Go local for personal customer service

“As a local business, there are numerous advantages for customers that you won't often find with larger companies headquartered out-of-state."

Anne Baumann | Marketing Manager | Nextera Communications

Why do you shop where you do? Is there a reason your business uses one snow removal service over another? What makes you stop at the same gas station every time you fill up?

Chances are customer service quality plays a pivotal role in your decisions.

As Amazon.com CEO Jeff Bezos said, "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful." And in today's world of social media, word of mouth is more powerful than ever before.

Like other small to mid-sized businesses, our company was built on word-of-mouth referrals from local business communities. If you're not familiar with Nextera Communications, we're a Minnesota-owned company that provides high-tech telecommunication products and services to businesses across the state. We serve customers in diverse industries ranging from healthcare to transportation, and compete with a multitude of companies for opportunities, including some of the biggest national corporations in the country.

Our high-tech telecommunications products and services are high-performance, innovative, and can be customized to the unique needs of each customer. Our focus is to ensure customer satisfaction and build long-term, positive relationships based on positive product and service experiences. To this end, we work to make every customer feel significant by striving to make each interaction with our company a positive one.

Our locally-owned and managed company, Nextera Communications, has partnered with fixed wireless technology leaders to design a carrier class wireless network that includes redundant paths within its core. We connect with multiple tier-one Internet providers to ensure continued service reliability; offer guaranteed bandwidth and symmetrical speeds from 1.5Mbps to 1Gbps; and include a Service Level Agreement (SLA) that guarantees network availability and limited latency and packet loss. We also offer voice services (VoIP) over the wireless connections and provide QoS (Quality of Service) to guarantee voice traffic prioritization and ensure the highest call quality.

But we do things a little different than other corporations, especially when it comes to customer service. As a local business, there are numerous advantages for customers that you won't often find with larger companies headquartered out-of-state. Benefits include personal accountability; providing customers with 24/7 support (where they'll always reach a person, not a phone bank); and rapid response to requests and questions.

There are many additional customer service advantages to consider when choosing a small business to meet your company needs, but most significant is the core relationship. One that builds trust because each customer is provided with personal service and follow up.

All things being equal, doing business in Minnesota with local Minnesotans means putting more revenue back into the local community. And it also means shared personal as well as professional experiences, whether you're talking about business, weather, craft beer, the Vikes - or those Packers.